I remember the moment clearly. I was sitting in my cramped one-bedroom apartment, spreadsheets sprawled across my tiny kitchen table, fervently trying to build the next big thing. Hustle hard, right? I was doing all the things—every marketing strategy under the sun, weekend workshops, late-night masterminds. I was in the thick of it, or so I thought.Then,a realization sliced thru all that noise: I wasn’t an entrepreneur. I was just a technician.
That’s a hard pill to swallow, especially if you’ve spent your entire life obsessively chasing this elusive title.“Entrepreneur.” It sounds cool. It’s wrapped in prestige and glamour, painted by social media influencers who make it look like a never-ending series of beach parties and jet-setting. But hear’s the raw truth: many of us who wear that label are merely technicians—great at the work, but lost when it comes to building something that lasts.
I spent years honing my craft, and man, was I good at it. I can write copy that sells like hotcakes,analyse data until my eyes cross,and execute marketing strategies that might impress even the most seasoned pros. But if all I’m doing is perfecting my craft without scaling beyond my own hands, I’m not running a business; I’m just building a well-paying job for myself.
You see, entrepreneurship is less about hardcore skills and more about mindset. It’s about stepping back and viewing the bigger picture. Can you see the intricate dance of systems, teams, and growth? Can you create a vision that inspires others to rally around it? That’s the core of entrepreneurship, but oh boy, it’s daunting.
I had to confront my ego. It was like looking in a mirror that only reflected my tactical skills—nothing about strategy, vision, or leadership.The shift wasn’t about doing “more” but doing “less” of the operational stuff that tied me down. I learned that the real players aren’t the technicians; they’re the ones orchestrating the technicans. They build frameworks that enable their teams to thrive. They teach, delegate, and inspire.
Have you pondered why so many startup founders burn out? They race in circles chasing every task instead of elevating their minds to the strategic level. And here’s the controversial truth: all that hustle-mentality nonsense can become a crutch. The grind isn’t noble, it’s just exhausting.
It took me a good year of drowning in overwhelm before I dared to hire my first virtual assistant. I envisioned a life liberated from the mundane tasks that bogged me down. I was terrified, thinking I’d be wasting money if I didn’t handle every email, every report, every social post myself. But when I did let go a little, magic happened. I suddenly had breathing room—room to think, to create, to strategize. The productivity didn’t just increase; the quality of my decisions skyrocketed.
Let’s be real: the technician can create some great work, but it’s often short-lived and reactive. Picture those visionary entrepreneurs who are redefining industries—what are they doing? They’re empowering, innovating, and driving large-scale change. They’re not the ones staying late to perfect a single social post.
If you find yourself constantly on the frontlines—stuck in the nitty-gritty—you need to zoom out. Ask yourself: What’s your ultimate goal? are you building a legacy, or just burning hours on tasks that could be outsourced? Are you innovating, or merely repeating the same patterns over and over again?
As I embraced the discomfort of stepping into the role of an entrepreneur, I had to become comfortable with uncertainty. I had to challenge the status quo—even my own standards of success. My business has dramatically shifted as then, not as I doubled down on my skill set, but because I redefined what that skill set could do when combined with powerful systems, visions, and a team that inspires me every day.
So do yourself a favor: stop wearing your technician label like a badge of honor. It’s not enough to be a cog in the wheel. Be the architect that designs the whole machine. It’s uncomfortable, it’s risky, and, yes, it can feel like stepping off a diving board into the unknown.But isn’t that the thrill we signed up for?
If you get this shift right, you’ll find that the hustle doesn’t have to be the grind. It can also be the exhilarating journey of elevating your vision, your impact, and—most importantly—yourself. You’re not just a technician. You’re meant to be building something extraordinary. Now go do it.