I used to think that the louder I was, the more accomplished I could become. You’ve probably heard that old adage, “Talk is cheap.” I took it to heart but somehow missed the part about listening. When I first entered the chaotic world of entrepreneurship, I wanted to impress everyone-clients, peers, even my reflection in the mirror. it was like an endless loop of pitching my ideas, showcasing my vision, adn pouring out my passion for everyone to hear.
But here’s the kicker: It’s pretty easy to start drowning in your own noise. I learned that the hard way.
Picture this: I was at a networking event, buzzing with energy, standing at the front of the room during my pitch, hands flying, heart racing. I was spitting out stats, sharing my grand strategy, but I could see a few people glazing over. What was meant to be captivating was instead… overwhelming. And the more I rambled, the more I realized I was missing the pulse of the room.
It hit me one day during a coaching call. I was in a session with a mentor-someone I deeply respected.As he dissected my approach, he asked me a pivotal question: “What do your clients actually need? Can you tell me what they’re saying?” suddenly, I felt that familiar knot in my stomach. I had been so focused on proving my worth that I entirely overlooked the value of shutting up and understanding others.
So I tried something radical: I started to listen. Not just nodding my head and pretending to engage while planning my next grand idea, but really focusing on what others were saying-their concerns, their dreams, their frustrations.I’d sit across from clients and just ask them, “What’s the real issue here?” It became a game-changer.
let’s take a step back here.Why does listening matter? Well, it’s simple: if you’re serving people, your ego can’t be the star of the show. I’d think my achievements and insights could solve everyone’s problems, but they didn’t. My role shifted from being the ‘guru’ to being a ‘guide.’ And guides need to understand the terrain before mapping out a journey.
Through this newfound mindset, I started gathering rich feedback. It was like unlocking a treasure trove of insights. Clients voiced their nuances-the hesitations they had about my services, the gaps they wanted filled. Surprising? Yes.Humbling? Absolutely. The moment I began absorbing this data, my business transformed.
I remember one instance with a client who was hesitant to dive into my premium package.Rather of pushing the sale, I listened. By asking questions and genuinely engaging, I learned that they felt overwhelmed by what came after the initial sale-implementation fears, potential overwhelm. that was the root cause of their hesitation. Instead of stuffing my offering down their throat, we co-built a plan that eased their anxieties. not only did they become a client, but they also became my loudest advocate.
this approach isn’t just a fluffy idea-it’s backed by principle and psychology. People crave connection and validation. When you listen, you build trust, and trust is the currency of business. It’s the difference between a one-time transaction and a long-lasting relationship.
Here’s a controversial truth: Most entrepreneurs could stand to talk a lot less. Yes,you very well might have the solution to a lot of problems out there,but chances are,you’re missing the actual problems if you’re only focused on your own narrative.
Now, don’t get me wrong. I’m not advocating for silence in your business. There’s a time to speak your truth, to stand firm in your vision.But the most impactful voices are often the ones that first listen deeply. That’s where you’ll find the real gems-the insights that spark ideas and innovate solutions that genuinely resonate with your audience.
So here’s my challenge to you: the next time you’re tempted to lead the conversation with your insights or your pitch, take a beat. Pause. Listen. Open your ears and your heart to what others are saying. You might just find that less talk means more impact.
And who knows? Perhaps your next big breakthrough isn’t in more chatter, but in the silence filled with understanding. Go ahead, try it. You might be surprised-like I was-by how much noise we leave behind when we finally embrace the power of listening.


